Main Content

Selling On Your Terms Starts Here

The Compass 3-Phased Marketing Strategy Is Still Here — And More Valuable Than Ever

Selling your home is one of the most important decisions you’ll ever make. You deserve to be in control, to choose how and when your home is marketed, based on your needs and your timeline.

We’ve designed this strategy in three phases.

A build-up of demand and excitement that positions your home for a successful launch on the MLS and 3rd party portal sites. You can choose to utilize the third phase at any time you’d like.

A Strategy That Works for You

Not all home-selling methods keep your best interests in mind. The traditional approach can lead to accumulating days on market, public price reductions, and missed buyer opportunities from the start.

The Compass 3-Phased Marketing Strategy is a smarter, more flexible alternative tailored around your needs – so that we can help you sell for the best possible price and terms.

Ready to Take Control of Your Home Sale?

Portals Don’t Sell Homes, Agents Do

Only 3% of all buyer and seller transactions resulted from Zillow.com

67% of all US home buyers use Zillow today, though only 25% reached out to connect with an agent in 2021. That outreach drove only 3% of buyer and seller transactions in 2021.

12.2M

Total Home Transactions in the U.S.

6.1M

Buy–Side Customer Transactions

4.1M

Actual Buyers Visited Zillow

1.4M

Actual Buyers Sought a Zillow Agent

360K

Zillow Transactions

Choice vs. Control

Traditional listing methods expose your home to negative metrics that can harm its sale price. With Compass, you get to choose how
your home is marketed – protecting its full value from day one.

Content

Negative Insights Added to Your Listing

Third-party platforms can add their own assessments and data to a listing, which may not accurately reflect the true value or desirability of the property.

Days on Market

Accumulating days on market can diminish a home’s perceived value. The longer a home sits on the market, the more it can be seen as undesirable or overpriced, potentially reducing buyer interest and lowering the final sale price.

Visible Price Drop History

When a home’s price drops publicly, it can signal to buyers that something is wrong with the property, making them less willing to pay your list price.

Missed Buyer Inquiries

Some public websites block buyers’ ability to reach out to the listing agent directly. These leads are sold to other agents who may be unfamiliar with your home and whose interests may not align with your selling goals.

We Put the Homeowner First

By launching your property not once but three times, you can price it accurately, amplify its exposure, and attract strong offers.

1

Validate Pricing

Launch as Compass Private Exclusive

Third-party platforms can add their own assessments and data to a listing, which may not accurately reflect the true value or desirability of the property.

2

Generate Early Demand

Launch as a Compass

Publicly launch your property as a Compass Coming Soon exclusively on Compass.com. This allows you to build buyer anticipation and interest, while staying protected from days on market and price drop history. I’ll share key engagement insights on your listing, and all inquiries will come directly to me — rather than other agents who may prioritize their own listings.

3

Sell Better

Launch on All Public Websites

Backed by a validated pricing strategy and early buyer demand, your home is positioned for an efficient, lucrative sale — delivering the best possible outcome when it goes live on all public websites.

Pre-Marketing by the Numbers

Our research shows that Compass-sold homes that are pre-marketed before going active on the MLS, on average, are associated with these results:

2.9%

Higher Closing Price

20%

Faster to Contract

30%

Less Likely to Drop in Price

Send Us
A Message
    AI Assistant